Stories Behind The Sale

 Having already helped our clients purchase their forever home, they were ready to sell their Midtown Terrace home, and they wanted it sold fast. After our initial walkthrough, it was clear they’d done a phenomenal job updating and maintaining the property over the years. We knew from the start that its appeal would resonate strongly; it just needed the right rollout to reach the right buyers.

Before launch, we fine-tuned a few final details: framing the fireplace for a cleaner modern look, selecting paint colors to tie the rooms together, and bringing in our stager to highlight the home’s light, layout, and views. A deep clean and crisp photography rounded out the prep.

The fall market was competitive, good homes were drawing multiple offers, so our focus was on visibility and connection. We wanted this home to stand out both online and in person, without relying on open houses alone.

Like we do for all of our listings, we built a dedicated property site, ViewsOnPanorama.com, and launched a reverse-prospecting campaign that brought in over 8,100 visitors in just eight days. Professional photos, a custom video, and a clear narrative about the lifestyle helped buyers picture what it felt like to live above it all.

We also take a hands-on approach to every showing. With a no-lockbox policy, we prefer to personally prepare the home — lights on, doors open, every detail accounted for — so the potential future owner can explore at their own pace and connect with the home’s flow and energy.

After a week of steady buzz, eight offers were received on offer day, and the home sold for $2,220,001, more than $600,000 above asking.

Our approach isn’t about pressure; it’s about connection. By marketing the feeling, not just the floor plan, we help buyers imagine life in the home, and help our sellers achieve record-setting results.

We’d love to help you do the same.

 When a friend of mine first approached me, he had been exploring the possibility of investing in San Francisco real estate for a couple months. As a high-earning professional, while his rental was beautiful, the hefty monthly expense obviously wasn’t building equity. Given the fact that he really enjoyed his current living situation — he was in no rush, had a clear vision for what he needed in order to make a move, and a very tight search radius to match.

Inventory in his desired pocket has always been limited, and I do my best to preview homes before touring so we’re not wasting time on properties that aren’t a fit. Over the course of six months we toured roughly 20 homes that I felt might work. When a client’s criteria are specific, patience matters. But in this case, simply waiting for something to hit the MLS wasn’t going to cut it.

To widen the net, we tried a method that has worked well for us in the past — sending letters to homeowners on streets he loved. A handful responded, and while the conversations were promising, nothing ultimately came to fruition.

That’s when our relationships mattered.

A small percentage of agents handle the majority of sales in San Francisco. After years of building those relationships, it allows us to keep a pulse on opportunities you won’t see online. Through an agent in our network, we learned of a one-of-a-kind off-market home in Dolores Heights whose owners were considering a quiet, private sale.

It checked many of the boxes:
a private garage with internal elevator access, a low maintenance outdoor living space off the main living level, a generous primary suite with a rooftop deck and views — all within walking distance to his favorite shops and restaurants in Eureka Valley and Mission Dolores. It was the one he had been looking for. 

Because the property never went to market, there was no bidding war. After healthy back-and-forth on price and terms, we secured the home at a number our client felt good about — with zero competition.

The biggest takeaway: In San Francisco, where an estimated 10% of homes sell quietly without ever reaching the public market, with even higher percentages in exclusive neighborhoods — agent-to-agent relationships offer a meaningful advantage when sellers prioritize discretion, timing, and a seamless, private transaction.

In a market this nuanced, every competitive edge matters. We’d love the chance to guide you through your next move.